Dove Evolution (Viral Advert)

No wonder our perception of beauty is distorted.

This is the tag-line for the Dove Evolution viral to create awareness for their real beauty campaign. The viral is successful becuase it is almost commenting on the social structure and the way that media can affect perceptions. The viral shows the visual distortion (i.e. the 'doctoring' of an image) but the tag-line also refers to people's distorted perceptions of themselves - arguably distorted by the media and the use of imagery portraying perfect models (often touched up to achieve a naturally unobtainable result).