A really nice addition to the 'colour like no other campaign'. This ad uses stop-motion to stunning effect. Enjoy!
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2 comments:
I really like all the Sony Bravia adverts, but this one seems to be my worst as I thought that the bouncy balls and the firework paint display created a lot more of an impact.....You should have a look at my recent post, mocking the last Sony advert with the paint display.
I really like the execution it turned out how I imagined with the fast paced time-lapse of people and normal speed of the bunnies. Overall extremely impressive execution.
I agree with Lauren though that the previous ones created more impact. Makes me wonder if they can simply pull it off just with the excellent execution because of the adverts prior to it, or does it let down the series from expectations held? What do others think?
I feel the previous ones were better because of the simplicity of their concepts. This one still creates an emotion associated with the brand but lacks the simplistic approach. Maybe they have chosen to do this for a reason? I feel that concept is maybe a bit too complicated compared to the previous ones, with the whole bunnies to wave to ice to huge bunny thing (despite being really good live publicity for weeks in the middle of New York.) It probably could have been done simpler with just bunnies and just as impressive. I do however really like the colour cubes… Hmm.
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