Lyricist Lounge feat. Nate Dogg, Mos Def & Pharoahe Monch - 'Oh No'

This music video is another example of type in motion but this time with the visual aid of the people saying the words. The typography is bold and often becomes a self-contained image or a snapshot within the video. The more successful and subtle use of film and typography in this music video is where the hip-hop artists rap into the camera and the lyrics flicker around them (often overlayed and possessing keyframed opacity to suggest movement in time - e.g. when something is said it is highy visible but as time progressess its presence fades).

The way in which the artists rap has also been taken into consideration, each rapper has a unique lyrical style - e.g. Pharoahe Monch is very intense to the point of shouting so the typography used to reflect his voice is bold visually and resonates on the screen whereas Mos Def speaks softer so the type glows and flickers.