I thought this was a great internet advert for Electolux Dryers that visually extends upon the function of the product. The web ad starts off completely crumpled but as your cursor rolls over the advert the creases get ironed out to reveal the full advert with copy that reads 'We were thinking why not let the dryer help with the ironing?'.Friday 20 July 2007
Ironing Out the Creases
I thought this was a great internet advert for Electolux Dryers that visually extends upon the function of the product. The web ad starts off completely crumpled but as your cursor rolls over the advert the creases get ironed out to reveal the full advert with copy that reads 'We were thinking why not let the dryer help with the ironing?'.
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1 comment:
Really nice, I love the fact the idea has been created digitally. Conceptually the selling point of the product is the selling point of the ad. It really emphasizes the products strengths.
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