This is a brilliant viral advert from Nike playing upon Japanese humour to create a bizarre yet captivating visual narrative. The viral involves a mob of what can only be described as ninjas / power ranger-like characters harassing Japanese business men. I feel this viral works because you only see the brand for a split second towards the end, if branding had been placed throughout the viral it would have looked too staged and fake whereas the final delivery has a gutsy edge to it. Enjoy!
Wednesday 25 July 2007
Nike: Play Colourful! Viral Advert
This is a brilliant viral advert from Nike playing upon Japanese humour to create a bizarre yet captivating visual narrative. The viral involves a mob of what can only be described as ninjas / power ranger-like characters harassing Japanese business men. I feel this viral works because you only see the brand for a split second towards the end, if branding had been placed throughout the viral it would have looked too staged and fake whereas the final delivery has a gutsy edge to it. Enjoy!
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2 comments:
Nice, have seen a few vids on youtube where they do a similar thing, but its clever to see it used to sell trainers.
that is a pretty funny trailer, like you said with only seeing the logo halfway in it keeps you going to wonder what happens especially as you get more and more 'power rangers' along the way. Its funny how they transform one and then they have spied the next target and you then know where its going.
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