Cicatriz Website

www.cicatriz.se

Here is another interesting concept for an online clothing site. Cicatriz.se has a fully intergated flash shop telling you what is in stock as well as showcasing the latest product range in a series of low-res videos set up in a grid (above).

Although the videos are low-res there are some really nice little features. For example, on the second video of the top row the model has been filmed pretending to pull the logo off of his T-shirt, a heavily pixelated version of the logo is tracked into the blank space. The end result is a blatent awareness that the visual is not meant to be taken seriously but instead shows the quirky nature of the brand as well as emphasising a selling point of the garment. Another nice feature is the planning of the website. The films fit into a timeline meaning that the play in an order, this allows for more visual tricks (i.e. creating the illusion that an item of clothing is being past between videos on two different rows by filming dropping a garment in one video and receiving the same garment from above in the other video).