I found this advert on the Creative Review Blog. It is an advert for Sky about the joy of not having adverts during their films. The advert was filmed in the city of São Paulo, which is currently banned billboard advertising after a “Clean City” directive from the city’s mayor, Gilberto Kassab, which banned all outdoor advertising, including shopfronts.
The resulting advert is a nicley filmed piece depicting the absense of advertising in the city. It isn't actually that wierd to comprehend the absense of billboard advertising because we live in an age now where we are bombarded with so much advertising that we almost ignore they are there anyway / show very little interest in the fact they are there.
The resulting advert is a nicley filmed piece depicting the absense of advertising in the city. It isn't actually that wierd to comprehend the absense of billboard advertising because we live in an age now where we are bombarded with so much advertising that we almost ignore they are there anyway / show very little interest in the fact they are there.
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