I don't really like razor commercials but this one seems to be breaking some of the boundaries set by its predecessors. Rather than having the female draped over a well built male this advert shows a much more intimate relationship with the feminine aspect actually being a robot (suggesting machinery and masculinity).
With imagery very similar to Bjork and Chris Cunningham's work this advert takes a refreshing break from conventional razor commercials.
With imagery very similar to Bjork and Chris Cunningham's work this advert takes a refreshing break from conventional razor commercials.
2 comments:
I agree with what you said... the fact that it's not one of those cheesy ads which we often see... but I find this advert a little strange... I don't quite understand the concept! Is it something to do with the fact that shaving now feels soft? It reminds me of that film with will smith in... ibot...? lol.
When I first saw this advert I didn't really get it. But I now see the irony in that the female robot is envious of the mans smooth skin. I also think there is deeper meaning in that the robot is envious of mankind. The ad reminded me of a film a while back with Robin Williams. It is called the Bicentennial Man. I don't know if you've seen it (and I wouldn't recomend it), but Robin Williams is a robot who wishes to become human. As time goes on and technology advances he actually becomes more and more human. The reason I don't recommend it is because it is actually very depressing. Over the years he actually loses all the people he's fond of, and the ending is very sad too.
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