US cable network Home Box Office have recently launched an ambitous interactive video-based website. The concept was a multimedia experience that gives you a peek into what happens behind the countless windows we pass everyday.
The set up of the website is a single camera angle facing the front of an apartment block. Your cursor allows you to click on one of the eight rooms which will take away the walls of the apartment to reveal a cross-section of the building and the action taking place inside. The idea is that the story lines are simply action (no dialogue) but leave the audience wanting to know more. It is also possible to show all the video story lines at once as shown in the video below:
The site itself is a really good example of how video footage is becoming the next stage in website design and also shows how an audience can interact with a video website. It is also an interesting way of gaining a wider audience and providing a whole new slant on 'watching' something but at the same time is a little too perverse for my liking. The story lines do, however, make an interesting point about the fact that when people think no one is looking they are capable of things that are socially unexceptable, dark and impulsive. Please let me know what you think of this site.
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