Friday 10 August 2007

A rhythm of lines (website)


www.rhythmoflines.co.uk

As part of the 'rhythm of line campaign for the Audi A5 design company GT have developed a website where you can draw your own lines and create your own car shapes and then view them from various angles:
"We ask the audience to create their own rhythm of lines."
This is another example of how digital technology has advanced to allow the audience to have a new way to interact with the brand.

1 comment:

hannah smithies said...

great website and idea to really get interactive with the consumers however i doubt the target audience of 'high flying business people' that audi aim at would have time to play around with lines online.