Sony Bravia Advert

A really nice addition to the 'colour like no other campaign'. This ad uses stop-motion to stunning effect. Enjoy!

Lyricist Lounge feat. Nate Dogg, Mos Def & Pharoahe Monch - 'Oh No'

This music video is another example of type in motion but this time with the visual aid of the people saying the words. The typography is bold and often becomes a self-contained image or a snapshot within the video. The more successful and subtle use of film and typography in this music video is where the hip-hop artists rap into the camera and the lyrics flicker around them (often overlayed and possessing keyframed opacity to suggest movement in time - e.g. when something is said it is highy visible but as time progressess its presence fades).

The way in which the artists rap has also been taken into consideration, each rapper has a unique lyrical style - e.g. Pharoahe Monch is very intense to the point of shouting so the typography used to reflect his voice is bold visually and resonates on the screen whereas Mos Def speaks softer so the type glows and flickers.

BBC Radio Scotland: Tartan Toyboys (1995)

I found this short motion piece using typographic imagery influenced by a radio conversation soundbites after looking at Callum Barker's Blog on Type in Motion. The motion piece was developed by Barnbook and can be fond on their website. The theme of the convesation is about male strippers (women talking about a strip show they are going to watch called The Tartan Toyboys). The visual style is heavily influenced by postitute cards found in telephone booths. The animation is cut to the conversation and is a collection of stills with elements of the conversation appearing in the chosen type styles creating a punchy aesthetic as well as suggesting an almost 'found' look to the images - taking typography out of context to link in with the soundtrack.

The Saga of Noggin The Nog: Tales of the Northlands

I remember watching this as a kid on VHS and loving the simple two dimensional animation, illustrated stills and the total dependence on narration to deliver each episode. I really admired the beautiful drawings and the sketchy stop motion animation that brought the stills to life. Enjoy!

Justice - 'D.A.N.C.E' dir. Jonas & Francois

This is a really nice video coming of the back of the recent 'new rave' fashion trend. The video shows T-shirt graphics animated onto two models as they walk towards and away from the camera. I especially like the fact that some of the animation has been timed to make it look as if the models are interacting with the T-shirt designs. I also like the fact that the focus of the camera is on the torso of the model and completely crops out the head of the model (making you focus on the T-shirts before anything else).

Cicatriz Website

www.cicatriz.se

Here is another interesting concept for an online clothing site. Cicatriz.se has a fully intergated flash shop telling you what is in stock as well as showcasing the latest product range in a series of low-res videos set up in a grid (above).

Although the videos are low-res there are some really nice little features. For example, on the second video of the top row the model has been filmed pretending to pull the logo off of his T-shirt, a heavily pixelated version of the logo is tracked into the blank space. The end result is a blatent awareness that the visual is not meant to be taken seriously but instead shows the quirky nature of the brand as well as emphasising a selling point of the garment. Another nice feature is the planning of the website. The films fit into a timeline meaning that the play in an order, this allows for more visual tricks (i.e. creating the illusion that an item of clothing is being past between videos on two different rows by filming dropping a garment in one video and receiving the same garment from above in the other video).

A rhythm of lines (website)

www.rhythmoflines.co.uk

As part of the 'rhythm of line campaign for the Audi A5 design company GT have developed a website where you can draw your own lines and create your own car shapes and then view them from various angles:

"We ask the audience to create their own rhythm of lines."

This is another example of how digital technology has advanced to allow the audience to have a new way to interact with the brand.

Ironing Out the Creases

I thought this was a great internet advert for Electolux Dryers that visually extends upon the function of the product. The web ad starts off completely crumpled but as your cursor rolls over the advert the creases get ironed out to reveal the full advert with copy that reads 'We were thinking why not let the dryer help with the ironing?'.

Albatross Waltz - Simon Roswell Carter

Stranger Than Fiction (2006) Opening Sequence

'Audioslave - Original Fire' dir. P.R. Brown