I don't really like razor commercials but this one seems to be breaking some of the boundaries set by its predecessors. Rather than having the female draped over a well built male this advert shows a much more intimate relationship with the feminine aspect actually being a robot (suggesting machinery and masculinity).
With imagery very similar to Bjork and Chris Cunningham's work this advert takes a refreshing break from conventional razor commercials.
With imagery very similar to Bjork and Chris Cunningham's work this advert takes a refreshing break from conventional razor commercials.

