Showing posts with label Music Video. Show all posts
Showing posts with label Music Video. Show all posts

Saturday, 1 September 2007

Lyricist Lounge feat. Nate Dogg, Mos Def & Pharoahe Monch - 'Oh No'

This music video is another example of type in motion but this time with the visual aid of the people saying the words. The typography is bold and often becomes a self-contained image or a snapshot within the video. The more successful and subtle use of film and typography in this music video is where the hip-hop artists rap into the camera and the lyrics flicker around them (often overlayed and possessing keyframed opacity to suggest movement in time - e.g. when something is said it is highy visible but as time progressess its presence fades).

The way in which the artists rap has also been taken into consideration, each rapper has a unique lyrical style - e.g. Pharoahe Monch is very intense to the point of shouting so the typography used to reflect his voice is bold visually and resonates on the screen whereas Mos Def speaks softer so the type glows and flickers.

Thursday, 16 August 2007

Justice - 'D.A.N.C.E' dir. Jonas & Francois

This is a really nice video coming of the back of the recent 'new rave' fashion trend. The video shows T-shirt graphics animated onto two models as they walk towards and away from the camera. I especially like the fact that some of the animation has been timed to make it look as if the models are interacting with the T-shirt designs. I also like the fact that the focus of the camera is on the torso of the model and completely crops out the head of the model (making you focus on the T-shirts before anything else).

Friday, 20 July 2007

'Lucas With The Lid Off' - Lucas. Dir. Michel Gondry

This is possibly my favourite music video I have come across. It is, to me, one of Michel Gondry's best pieces of work. It involves a large studio set divided into several scenes. The main character, Lucas, performs whilst weaving through these scenes creating a continuous flow throughout the video. The best thing about this video is that it is one take, the movement from scene-to-scene and the placement of the camera, props and action has been timed to perfection by Gondry. The use of the camera to fool the audeince is used as well (for example, a 90 degree angle is used in the bed scene to fool the audience into thinking Lucas is lying horizontally, when the camera flips it is revealed that his legs were actually off the end of the bed - to make this more convincing even elements of the set were placed on their side).

Anyone interested in film or the production of music videos who hasn't seen this piece needs to watch it and appreciate the amount of thought that has gone into it.

Saturday, 14 July 2007

Dizzee Rascal - 'Sirens' dir. W.I.Z.


After watching the short film 'Cubs' by Tom Harper I remembered seeing a recent video for Dizzee Rascal's 'Sirens'. The video follows a similar theme as 'Cubs' with Fox Hunting in an urban setting but what I liked about this music video was the use of symbolism. Fox Hunters riding through a housing estate creates a really interesting visual which seemingly has no relevance to the song until you realise that Dizzee Rascal is being hunted down like a fox. The Fox Hunters are a powerful metaphor for the police and authority and the way that some people feel that the police 'clamp down' on gangs and youth culture.


A really clever aspect of this video is the fur coat that Dizzee Rascal wears, it works as a symbol for youth and 'hoody' culture but also acts as a visual tool to represent the fox (at the end of the video the fur from the coat is drenched in blood and smeared over the youngest hunter in the pack as part of the ritual of the hunt).


The end of the video shows the young boy (presumably related to Dizzee) watching the 'kill' and ultimately becoming what one can only assume will be a trouble-maker. This suggests that although authority is put in place to stop crime it can sometimes develop or perpetuate crime.

Thursday, 5 July 2007

Albatross Waltz - Simon Roswell Carter



Here is a one minute music promo developed for a track called 'Albatross Waltz' by Rafe Band. I really like the style of this animation, it is simple Illustrator and Photoshop layers set up in 3D space using Adobe After Effects. I really like the almost contemporary folk-tale look that has been used and the minimal application of colour really works.

The use of lighting in this animation is brilliant as well, it really shows off the depth of the animation and gives a subtle atmospheric touch. This animation has received alot of postive feedback and has won The Computer Arts Excellence Award in the recent Graduate Showcase in the July 2007 issue of the magazine.

Sunday, 1 July 2007

Stop Motion Music



I really like this idea and think it could be developed. It has a quirky and creative quality to it but needs refining.

Thursday, 21 June 2007

'Audioslave - Revelations' dir. Danny Clinch



Here is another music video from the band Audioslave that I stumbled upon when looking at their previous music videos. This video has been directed by Danny Clinch, a well known music photographer, who has recently developed an interest in motion and documentary films.

The visual style of the video is very simple but works to great effect. The film has a subtle vinegarette or shadow round the edges to create a gloom. The band themselves have been set up in front of a studio wall and lit in a variety of ways to emulate the mood of the song.


Although performance videos are everywhere I think this music video shows how experimentation with aesthetics can be really powerful. However, this video wouldn't have worked with an unknown band because, the way it has been filmed strips the band down to their core.


One thing I really like about this video is the slight sepia-tone tint that has been placed onto the film; it makes the visuals run well together and gives a documentary or 'home-movie' feel. I also like the multi-camera shots splitting the screen into two and sometimes four segments. The black spacing between each film acts as a crucial and stylistic divide used in many stylized film scenes (e.g. Ocean's thirteen).


Colour and lighting in this video also play an important role in setting the tempo of the song. In the breakdown before the final chorus the sepia-tone layer and lighting become much colder and more blue, when the song kicks back in the lighting and colour flood back to warm tones (emulating the warmer and bigger sound of the chorus). This is subtle but really adds to the passion of the song. Check the video out and let me know what you think!

Wednesday, 20 June 2007

'Jack Penate - Torn on the Platform' dir. Tim Pope



This video is a fantastic example of how, when done well, traditional methods of animation can work with new technology. In the video the head of the puppet has an almost stop-motion look to it which the rest of the video didn't have. I was completly confused as to how this was produced because the movements of the head looked too convincing to be super-imposed.



I was searching the internet earlier to try and find out how this technique was achieved when I found the Digital Arts website which had an online article about the video.
(http://www.digitalartsonline.co.uk/news/index.cfm?NewsID=8050)
The person responsible for the head was post house Clear's Marcus Wood who used Flame to help pull-off the idea of traditional animation but with a modern twist.


Two sets were used and Jack had to keep his head still as possible whilst performing his song. This footage of Jack's face was frame-cut every five frames to create the stop-motion look. The footage was then motion tracked to the puppet's head (marked with a cross).

"... although the idea is simple, all that tracking makes it a time-consuming project," explained Marcus Wood (Clear's VFX artist).

'Audioslave - Original Fire' dir. P.R. Brown




I came across the music video for Audioslave's 'Original Fire' the other day. The video portrays a combination of live footage of the band as well as footage of rebellious and historical icons. Director P.R. Brown has used two dimensional layering of footage and stills but then put them into three dimensional space so that the audience are constantly weaving through the video.

"The video, in some ways, is about the thread of music and cultural figures with integrity that were important parts of our history - how all those streams flow together to where we are today," explained guitarist Tom Morello in an interviewwith MTV (7th July 2006).


What I really like about this video is the visual style of the piece. The colour scheme is pretty constant throughout the video (emphasis on browns, reds and colours sharing an association with history and rebellion). P.R. Brown has used the multiplication of layers in a digital depth of field to great effect. The final product creates a multitude of visuals all moving independently.

There area few ways in which a video like this could be produced. Initially there is the live footage of the band which would have been in a studio; Brown also used a projector to layer footage over walls as well as the band themselves. Post-production would have most likely been done in a program like Adobe After Effects; taking advantage of the ability to multiply layers and set layers up in three dimensional space using an animated camera.

I personally feel this video is very successful at captivating the audience as well as really grasping the concept behind the song.